E-Papers Launched For Dainik Bhaskar, Divya Bhaskar And DNA

The Bhaskar Group has launched e-papers for their newspapers - Dainik Bhaskar, Divya Bhaskar and Daily News and Analysis. For the advertisers, they’ll offer the opportunity to add audio-visual advertisements at a premium cost. However, the paper will be free for only the first two months. Unless they’re planning to provide additional content to subscribers, I don’t see many takers. The value-add will apparently be in the form of e-paper customizations, and the access to archives.