PVR TG specific shows to attract Brand Sponserships

PVR Cinema is planning to tie up with Austria-based energy drink maker Red Bull in order to woo working executives with special facilities, such as drink and snacks, at no extra cost.

"We would introduce one such show, specifically meeting the needs of the working executives, in the next six weeks and are already in talks with energy food and drink companies including Red Bull, Dabur and Revital for sponsorship," Mr Gautam Dutta, Chie f Marketing Officer, PVR Cinema said.

Mr Dutta, however, said things are not finalised and 'talks are in progress'. Executives would be allowed to take their laptops during these shows. "We would beef up the security to make it possible for executives to carry their belongings with them," he said.

The show is expected to ramp up the revenue earnings from the particular show by up to 12-15 per cent apart from earning more add revenue, the CMO said.

The main aim of the show is to catch the executives on their way back home from office and for this the company has decided to reserve the evening slot for these shows, Mr Dutta said.

The company would also launch similar shows for women and children. PVR already has special shows for senior citizens, which is sponsored by Airtel. - PTI